Stay Local: Appealing to the “Staycationers”

With the increase in gas prices and coronavirus concerns lingering among some travelers, we must drive revenue, not only among those traveling a distance but those right in our backyard. People need an escape from being stuck at home, and your hotel can be the perfect escape for those looking for a getaway not so far away.

Marketing toward locals is a great way to boost clientele and encourage the reputation of being part of the community. Locals should feel that you and your team care about them just as much, if not more than your out of town customers.

1. Create “Staycation” Packages: Whether that be a “date-night package” or “family weekend package,” you can customize these staycations to match your local clientele and their needs. By providing these packages, you are giving your customers the luxury of hassle-free planning. For these guests, you can provide everything from your hotel or partner with other local businesses for various activities whether they be tickets to local events or attractions or exclusive spa deals. These packages also allow you to create great working relationships with other local businesses, making you a preferred partner within your area.
2. “Daycation” Passes: If you have beautiful amenities like a pool, spa, beach, or anything in between, offering these for a day to locals through passes is a great way to provide your amenities to those not looking for an overnight stay. These passes can include special deals on drinks or meals they may not get otherwise and encourage them to splurge on other offerings like a spa day or a round of golf.
3. Provide Local Discounts: Whether that means a special happy hour or a different rate for rooms, showing appreciation for your neighbors goes a long way in showing community appreciation. It shows that you value the local community, and in turn, locals will value you and your team as well.
4. Loyalty program for locals: Offer rewards for more than overnight stays. Include food and beverage, daycation passes, and things locals are likely to purchase while visiting.