In the competitive landscape of the business world, customer service is a pivotal factor in shaping a successful consumer brand.  Drawing inspiration from the principles of hospitality, particularly the age-old concept of “friend of the […]

The Power of a Warm Welcome: Elevating Customer Servicer through Genuine Engagement   In the world of customer service, the concept of a “warm welcome” is more than just a polite greeting – it’s the […]

With the increase in gas prices and coronavirus concerns lingering among some travelers, we must drive revenue, not only among those traveling a distance but those right in our backyard. People need an escape from […]

Whenever I visit a large city like New York or Chicago, I am always a bit nervous about my hotel stay. The congestion of these cities makes it increasingly difficult to find a nice hotel […]

While creating video ads for marketing content is not necessarily new, video marketing has changed significantly in the past two years. Now, video ads are on television and every social media platform from Facebook and […]

Yes, invest in marketing. Whether that be creating a slogan, a theme, or a specific look. These are all aspects that contribute to your brand’s identity. However, most importantly, your brand’s identity comes from your […]

The lobby bar: it’s what may be your guest’s first impression as soon as they enter your space. We want to make sure it is an inviting area- encouraging your guest to come, relax, and […]

The most memorable welcome I have ever heard was at the Red Eye Grill in New York City. This beautiful steak house is right across from Carnegie Hall and has hospitality unlike any other. You […]